proformUX - Performance by Design

UX Research, Analysis, Design, and Usability Testing based in Charlotte, London, Rouen

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Available Now Accepting Requests for Proposals (RFPs) for projects and speaking engagements.


Phone +1 (704)-792-8799

Address Charlotte, London, Rouen, Global Offices
UK +44 020 4531 5883

UX Research, Analysis, Strategy, and Design.

PROVIDING design, architecture, and discovery services for digital and real product and applications. Delivering into large, complex, long-term engagements. DELIVERING AND VALIDATING front-end software design transformation initiatives into the Global Fortune 500. ENABLING the fundamentals of business change through design practice, consulting solutions, and resource integration.

VERTICAL MARKETS: Financial Services, Energy, Manufacturing, Large Non-Profit, Media, Retail Products, eCommerce.

CX INNOVATION METHODOLOGY: UCD/HCD, Lean Innovation, Service Design, CRIT Forming.

DELIVERY MODELS: Agile, Kanban, Waterfall, wAgile, Lean UX.


American National Standards Institute (ANSI)
Apex Systems
Bank of America
Bank Leumi
Cyril Bath
Duke Energy
Dilworth Coffee
Foot Solutions
Henry Schein
Lowe's Corporation
NCAT University
Pink Duchess Footwear
Selective Brands
US Bridge & Iron
Virtual Strongbox
Wells Fargo
50+ More


ARCH: Lucidchart, Omnigraffle, Visio
BUS: Confluence, 365, Sharepoint
CMS - Drupal 8, Joomla 3.x, Wordpress
CRM: Salesforce
DES: Adobe Creative Cloud
MAIL: Constant Contact, Hubspot
MOD: Axure, Balsamiq, iRise
PROJ: Basecamp, Clubhouse, Jira


Ad Normandie (Endorsing Body)

Passeport Talent - renommée nationale

Rouen, France · April 2021

Endorsed and approved for residency, work, and entrepreneurial investment in France as an expert in Digital Technology with a national reputation.

Tech Nation (Endorsing Body)

Global Talent Visa in Digital Technology

London, UK · Feb 2021

The Tech Nation Visa enables the brightest and best tech talent from around the world to come and work in the UK’s digital technology sector, contributing their cutting-edge expertise, creativity and innovation to maintaining the UK’s position at the forefront of the global digital economy.
Tech Nation has been designated by the Home Office to endorse applications for the Global Talent Visa in digital technology.

BCS The Chartered Institute for IT

Certified User Experience Analyst (CXA)

London, UK · March 2020

BCS - The Chartered Institute for IT

Chartered IT Professional (CITP)

London, UK · Dec 2020 – Dec 2025

BCS The Chartered Institute for IT

University of South Florida

Digital Marketing Advisory Board Member

Tampa, FL · Dec 2018

Digital Marketing Certificate Program

University of Wisconsin - Madison

Communication Arts

Madison, WI · 1993 – 1997


2017 ENTERPRISE DIGITAL ENABLEMENT – THE RECLAMATION OF HUMAN CAPITAL (Tech Talk - Panel Discussion), Skookum Tech Talks, Charlotte, NC
Case studies in reclaiming and refactoring the investment of both human and system capital through Digital Transformation
2014 COGNITION AS A CONSTRUCT FOR INTERACTION – USING AGENCY IN DESIGN (Tech Talk - Panel Discusion), WIAD – Knight Theater, Charlotte, NC
How to leverage Vygotsky’s Zone of Proximal Development when designing and implementing improvements to user interfaces.
2013 TEAM CRIT FORMING – A TEAM TECHNIQUE FOR INNOVATION AND DESIGN (Town Hall Presentation), Wells Fargo – Knight Theater, Charlotte, NC
Introduction of a novel process for cross-functional teams to use when innovating new products or processes for the market.